Moomins Multiplied: How Finnish art became popular in Japan
Memo #371 By:Hyung Gu Lynn – hlynn [at] mail.ubc.ca The Moomin stories by Tove Jansson are landmark works of Finnish children’s literature/art. But Japan is the largest market for Moomin goods in the world and has served as a second home since the late-1960s. The Moomins’ popularity in Japan can be explained through several multiplicities, rather […]
Moomins Ascendant in Asia: Interview with Moomin Characters Ltd. Managing Director Roleff Kråkström
Memo #370 Featuring Roleff Kråkström – Roleff.Krakstrom [at] moomin.fi The Moomins, a family of trolls living in a valley with other colourful characters, have been beloved in their home country of Finland since the famed artist Tove Jansson published her first book featuring these characters in 1945. The stories have been translated into 50 different languages, […]